In the modern day, the activewear market is filled with a vast array of garments suitable for a variety of athletic activities and environments. So, it’s natural to be at a loss when
trying to choose the best fabric for your sportswear embroidery project.
Material type should be one of the most important considerations when choosing custom sportswear – as the look and feel of a product can make all the difference.
So, what are we looking for in performance sportswear? Take a look at some of the most important considerations:
Design – When choosing a material for embroidery, its ability to hold the embroidery stitch is a key factor. Some designs cannot be realized without it. Plus, sportswear doubles as a
fashion statement, especially in this age of sports branding—so what a material achieves in terms of appearance and aesthetics is a huge consideration.
Comfort – When you’re exercising, the last thing you want is your clothes to be uncomfortable. It distracts you and takes you out of the zone. You want something soft, yet malleabl
and stretch-resistant so you can be flexible when engaging in strenuous activity.
Weight and Durability – Functional clothing must be durable as the material is subjected to enormous stress during sports and physical activity. Clothing weight is also very important
because in many sports, every ounce you wear unnecessarily drains your energy and reduces performance and results.
Moisture regulation – Functional sportswear must be breathable so that moisture such as perspiration can be transported from the body to the outside of the material without
problems. If clothing doesn’t do this, anyone wearing it can quickly become too hot or too cold, which can lead to injuries like muscle strains and cramps.
Resistance to the elements – With the advent of waterproof and windproof materials, this has become a much more important characteristic. In some climates this has to be near
the top of the list as conditions are dangerous without protection.
Price – Of course, the price of the material is always the most important. If a product costs significantly more than its competitors, it has to perform better, or have a unique selling
point that makes it more attractive when it comes to sportswear. Especially in today’s buyer’s economy where consumers have all the power and margins are constantly being
squeezed.
In short, yes.
When considering which fabric is best for activewear, the first thing to keep in mind is consumer demand. Different physical activities require specific types of clothing. For example,
sports such as football and basketball require loose, comfortable clothing. On the other hand, activities such as cycling or running can be dangerous if you wear loose clothing, as
loose pants can easily get caught on the bike pedals. Winter sports such as skiing require materials that properly insulate the body from the elements.
So, what are the needs of your sports consumers? If you answer this question, you are closer than ever to the material you should be sourcing.
Post time: May-03-2023