Recycle Active Wear
One of the biggest shifts taking place in sportswear (and the wider fashion industry as a whole) is the growing movement amongst consumers for greater transparency on where and how their clothes are made. A number of brands are already answering the call for more conscious apparel, Right now some of my top considered picks include AIKA T-Shirt which based on men’s sports , made eco-friendly cotton.
Multifunctionality
With the uptake of activewear and the general growth of athleisure, we’ve seen boundaries blurred between traditional gym gear and casual wear. Many consumers are further looking to streamline their wardrobes, Given this, I recommend include AIKA SPORTS Shorts for wearability from the gym to the beach, and you can’t miss this design, a multitasking style, hiking and running shoe in one.
High quality technical
Now onwards will also see a continued rise in technical sportswear. In line with consumers seeking multifunctionality, many leading sports brands are harnessing key tech innovations and capabilities to deliver increased functionality. From innovative sweat-wicking materials, stretch and hold capabilities to compression technology, get set to expect more from your sportswear and performance sneakers.
Retro Revival
What goes around, comes back around. be ready to embrace oversized logos, vibrant patterns, and if you’re game, the matching tracksuit combo. In line with the return of retro aesthetics and the wider growth of street style, welcome retro detailing and streetwear references to work an on-trend, work out aesthetic. Don’t know where to start? In here !
